chef exchange
los angeles, california

THE OPPORTUNITY:

Client request to improve guest participation and increase perception of food quality, healthfulness, and customer service.

THE SOLUTION:

Create “Chef Exchange” the local traveling Chef program between hospitals in Southern California and Arizona. Each Chef chooses a signature recipe from Sodexo’s Mindful offering and travels between 7 different hospitals to cook on the line for hospital employees and guests.

DELIVERABLES INCLUDE:

  • Promotional materials: flyers, table tents, social media ads, banners, logo, chef coat design, recipe cards, chef photographs, chef biographies

  • Chef Exchange travel schedule

  • Marketing coordination with hospitals MARCOM department

THE RESULTS:

  • 22% Average increase in Guest Participation

  • 37% Average increase in Sales at station

  • Highly satisfied clients and customers

  • Adoption of Chef Exchange program by Sodexo and re-distribution of program Nationally across Healthcare

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