tucks new mom “firsts” influencer campaign
THE OPPORTUNITY:
Increase awareness and drive sales of Tucks pads with the new mom audience.
THE SOLUTION:
The “Firsts” campaign - a paid collaboration with a diverse group of influencers across TikTok and Instagram who are using Tucks pads as part of their postpartum journey.
THE RESULTS:
Influencer CPM: $52.21
Influencer Engagement Rate: 1%
Influencer Impressions/Video Views: 775,713
