Connecting the dots between audience, media, and messaging with thoughtful, strategic marketing.

The most important thing that we can be is human and continue to elevate the human experience. Continually curious, I seek to understand our desires and needs and take those core understandings to help businesses hear their audiences and provide a solution to their problems.

Sodexo: Ecommerce, Mobile Ordering App

Sodexo: Ecommerce, Mobile Ordering App

Blistex Brands: Media & Influencer for Tucks

Blistex Brands: Media & Influencer for Tucks

Velux: Pro Partner Academy

Velux: Pro Partner Academy

Indiana University PA Enrollment Increase

Indiana University PA Enrollment Increase

Content: Higher Ed Marketing Tips

Content: Higher Ed Marketing Tips

Content & Design: USC Keck

Content & Design: USC Keck

Design & Brand: Morris for Mayor

Design & Brand: Morris for Mayor

Design: CHLA Sodexo

Design: CHLA Sodexo

What Laura has to offer:

Technical Skills

  • Cross-channel integrated media strategy and planning across paid, owned, and earned media: social, programmatic display, OTT/CTV, Linear TV, print, SEM, Digital OOH, audio/podcast, Amazon, Walmart

  • Audience research and segmentation develop and understand audience segments tied to the customer journey via research tools (Resonate, Ababus.ai, Mintel, Nielsen, WARC) alongside qualitative and quantitative data

  • KPI definition, measurement framework development, and campaign performance analysis Tableau, Hubspot

  • Content strategy and development understanding clients business and marketing goals to craft evergreen content calendars that elevate their brand story and generate action among potential customers

  • Reporting and insights storytelling understand, question, and interpret data to develop a cohesive storyline to make better decisions

  • Field marketing hyper local field activation strategy and execution including planning, budgeting, managing event timelines, and deliverables

  • Graphic design & illustration Adobe PS, AI, ID, Canva, Procreate

Soft Skills

  • Strategic Thinking

  • Collaboration

  • Multi-project Mangement

  • Curiosity and Passion

  • Relationship building across teams, clients, & vendors

  • Emotional Intelligence; kindness, calmness

Notable Clients

  • VELUX

  • DLC (Duquense Light Company)

  • Blistex Brands

  • IUP (Indiana University PA)

  • MMI (Money Management International)

  • WesBanco

  • Dairyland Insurance

  • Sodexo

  • USC Keck Hospital

  • Huntington Hospital

  • CHLA (Children’s Hospital LA)

  • LMU (Loyola Marymount University)

On The Job Experience

  • Sr. Lead Integrated Marketing Planning, Brunner

  • Marketing Manager, Sodexo Healthcare

  • Field Marketing Manager, Sodexo Universities

CV available upon request