IUP

  • 16% Increase in new first time, bachelor student enrollment

  • 4% Increase in student retention (2024)

  • 7% increase in student retention (2025)

Student Enrollment and Retention Increase

  • +1362% Y/Y, +1769% Leads Y/Y

  • $45 CPA

  • 365,312 Impressions

  • Partner with IUP on annual content calendar creation and developed the IUP Snapchat strategy. In FY24 (focus on UGC and targeting) to raise awareness throughout Pennsylvania with student-centric content to boost applications.​ 

Application Increase
IUP campus arch

Photo via IUP