Velux: Pro Partner Academy

Ask:

Generate attributable marketing leads to achieve 150 unique training registrations per location for the Pro Partner Academy in the Greater DM, Central Florida, Pacific Northwest (Seattle, WA + Portland, OR), Bay Area

Goal:

To expand the reach and visibility of the VELUX brand and Pro Partner Academy’s expertise.

Strategy:

  • Content Syndication series developed for Roofer and General Contractor Audiences

  • Utilize DemandWorks e-bulletin

  • Implement Hubspot nurture series to inspire and educate

  • A/B test landing pages education registration vs. expanded brand/product content

  • Display ads layered with 3rd party partnership data/NAICS Codes

Results