Velux: Pro Partner Academy

Ask:

Generate attributable marketing leads to achieve 150 unique training registrations per location for the Pro Partner Academy in the Greater DM, Central Florida, Pacific Northwest (Seattle, WA + Portland, OR), Bay Area

Goal:

To expand the reach and visibility of the VELUX brand and Pro Partner Academy’s expertise.

Strategy:

  • Content Syndication series developed for Roofer and General Contractor Audiences

  • Utilize DemandWorks e-bulletin

  • Implement Hubspot nurture series to inspire and educate

  • A/B test landing pages education registration vs. expanded brand/product content

  • Display ads layered with 3rd party partnership data/NAICS Codes

Results

A line and bar chart showing lead to conversion trends over ten months, indicating increased web registrations and call rail leads, with annotations for campaigns and syndication events.
A data visualization slide showing a 203% increase in registrations with the 2.0 launch in May, with five large red circles displaying key metrics: accounts reached, page views, priority site actions, leads year-to-date, and registrations year-to-date.